11 Honoré Launch at Nordstrom
“Nordstrom was a pioneer of the waist movement, ”11 Honoré founder Patrick Herning told WWD in a statement. “I started chatting with the merchandising team in 2018 and was impressed with their commitment to plus brands to expand their size ranges. Everything we do at 11 Honoré begins with a genuine commitment to our customer and we are perfectly aligned with Nordstrom in this approach. The vision behind the 11 Honoré collection has been to offer more women the fashion they expect from us, the fit they can count on and a more affordable price. Nordstrom is the perfect partner to help us evangelize this message of inclusiveness and reach more customers. “
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The e-merchant, launched in 2017, is launching 14 new styles exclusively at Nordstrom (which invested in 11 Honoré in 2019) as part of its in-house range. Priced between $ 128 and $ 248, the collection – created by designer Danielle Williams Eke – will be released in two drops, with the second expected in late October. Expect modern workwear, “from classic jumpsuit options to versatile pieces,” according to Eke.
As part of its mission to help brands expand sizes, 11 Honoré has collaborated with designers to produce more inclusive products, previously working with LaQuan Smith. Ganni – the contemporary Danish brand – is the latest partner to join the company. Originally offering sizes 14 to 16 on the 11 Honoré website, Ganni now offers sizes 12 to 22.
There is more to the works for Honoré; While mom on the details, the company shared that in early 2022, it will reveal a “major collaboration” with “one of the world’s top 10 lifestyle and fashion brands.”
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