ABG awards Frye license to Footwear Unlimited
Group of authentic brands, owner of a global brand, marketing and entertainment company, has transferred its footwear license for Frye to Footwear Unlimited.
The license had previously been ceded to Global Brands Group, which filed for bankruptcy in July and is being restructured. The bankruptcy came after GBG sold assets and inventory related to its Frye and Spyder brands. ABG said in June that it was taking over those activities and reassigning those licenses to new operational partners.
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Christina Martin Pieper, senior vice president of branding and lifestyle at ABG, said: “Founded in 1863, Frye is a true American heritage brand. [that] occupies a unique position in the fashion and lifestyle landscape. Footwear Unlimited is a highly reliable footwear operator, bringing generations of sourcing, design, manufacturing expertise as well as strong retail relationships. We are confident that they will maintain the quality and craftsmanship that Frye has offered consumers for over 150 years.
“We work alongside a design team of experts and leading material suppliers and manufacturers to create footwear collections that authentically embody the heritage and DNA of each of our brands,” said said Andrew Tastad, executive vice president of Footwear Unlimited. “Frye is an enduring American heritage brand, and we are excited to work with ABG to help advance the brand’s long-term strategy and heritage. “
ABG’s goal is to maintain Frye’s leadership position in footwear, small leather goods, accessories, hosiery and outerwear, while expanding into key lifestyle categories such as clothing, work and home clothing.
In July, ABG announced that it had found a new partner for its Spyder brand: Liberated Brands, the operating company of Volcom. The license for the ski and active lifestyle brand was transferred to Liberated Brands, which was created when the intellectual property was bought out of Volcom from Kering in 2019. ABG also owns a minority stake in Liberated Brands.
Footwear Unlimited also owns the license for Spyder Footwear, which will launch this fall. In addition, she manufactures shoes under the Baretraps label.
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