adidas launches new OZWORLD shoes and a new Metaverse experience

Following the launch of the OZWORLD digital metaverse experience on April 15, the physical shoe collection has now officially arrived. The new OZWORLD series consists of new versions of the adidas classics OZWEEGO and OZELIA as well as two new silhouettes OZNOVA and OZWEEGO META.

The OZWEEGO series features a chunky build with a mesh base and choppy leather overlays, while the Ozelia series arrives in a sleek streamline shape with slicked liquid lines and reflective accents. Rounding out the assortment, the new OZNOVA sneaker comes in a mix of textile, suede and semi-translucent rubber uppers with a chunky layered midsole incorporating distinct wavy cutout patterns.

The shoes can be experienced virtually on the OZWORLD Experience website, the world’s first AI-generated personality-based avatar creation platform in collaboration with Ready Player Me. Users who load into the website can generate unique avatars based on scaled responses and choose their favorite OZWORLD shoes for their avatar.

A preview of the OZWORLD metaverse experience can be accessed here with a full launch arriving on April 28th and the footwear collection is available now on the adidas website and at select retailers.

Elsewhere in the shoes, take a first look at the Hello Kitty x Nike Air Presto.

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