Ayushi Gudwani: queen of workwear – entrepreneurs news


she created FableStreet, a national clothing brand aimed specifically at Indian professional women, in 2016

Ayushi Gudwani, 37, Founder and CEO, FableStreet, Gurugram; (Photo: Chandradeep Kumar)

When Gudwani started working as a management consultant at McKinsey, the first thing she noticed was the lack of professional clothing options for women. Most of the brands in this area were international, with the clothes not specifically designed for Indian women. Spying on an opportunity, she created FableStreet, a national clothing brand aimed specifically at Indian professional women, in 2016. Gudwani says that while she has a personal interest in these products, she was clear that her business would not be a game of passion but rather would be built on a solid business model. She says her business’s revenue has increased eightfold in the past two years, all the more impressive given that it happened during the pandemic. “Short on tailoring, I can do anything and know everything about the clothing industry,” she says. She has so far successfully completed two rounds of funding, raising approximately $ 500,000 (Rs 3.8 crore) in seed funding and nearly $ 3 million (Rs 22 crore) from Fireside Ventures. She says her goal is to have a store in every Indian metro once the pandemic has subsided.

When Gudwani started working as a management consultant at McKinsey, the first thing she noticed was the lack of professional clothing options for women. Most of the brands in this area were international, with the clothes not specifically designed for Indian women. Spying on an opportunity, she created FableStreet, a national clothing brand aimed specifically at Indian professional women, in 2016. Gudwani says that while she has a personal interest in these products, she was clear that her business would not be a game of passion but rather would be built on a solid business model. She says her business’s revenue has increased eightfold in the past two years, all the more impressive given that it happened during the pandemic. “Short on tailoring, I can do anything and know everything about the clothing industry,” she says. She has so far successfully completed two rounds of funding, raising approximately $ 500,000 (Rs 3.8 crore) in seed funding and nearly $ 3 million (Rs 22 crore) from Fireside Ventures. She says her goal is to have a store in every Indian metro once the pandemic has subsided.

“Entrepreneurship is a tough journey, and always will be. This comes with the need to do everything from scratch ”

FUN AND GAMES Gudwani plays badminton on weekends and his favorite exercise is weighted squats

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