Brunt Workwear Secures $20M Series B Funding

Boston-based Brunt Workwear announced that it had closed a $20 million Series B funding round to accelerate growth just 17 months after launching the business.

The funding round was led by Stripes, a growth capital firm that invests in consumer companies around the world, including On Running, Reformation, Erewhon and Califia Farms. Returning investors included TF Cornerstone, Suffolk Technologies and Bolt.

Brunt said its apparel and boots are intended to serve more than 17 million workers in the construction, installation, maintenance and repair industries in the United States. The additional funding will allow the company to increase inventory, grow its team, invest in additional product development and expand retail channels beyond its digital storefront.

In 2021, six months after launch, Brunt added apparel and accessories to its product assortment to complement its work boots. Based on sales momentum, Brunt will continue to expand its product offerings to full seasonal workwear uniforms. The company said it “exceeded its 2021 guidance by 80%, with sales jumping 119% between the first and second half of the year.” In 2022, Brunt expects to see “more than 200% growth from 2021.”

“Over the past decade, brands like On Running and Nike have released dozens of new performance running shoes packed with new features that promote comfort and performance, while construction and trade workers are still stuck with the same legacy shoe styles,” Chris Carey said. , partner, Stripes. “It’s no surprise that Brunt has seen incredible early adoption and consumer love. Their direct-to-consumer model, coupled with Eric’s fanatical focus on product innovation and quality, has allowed Brunt to provide footwear and apparel with superior comfort, performance and value over the holders. We are thrilled to partner with Eric and the Brunt team to help them double their investment in the product and continue to deliver an incredible value proposition to their customers. »

“I started Brunt to give the real workforce in the field the innovation and attention they deserve when it comes to the tools they wear to do their day-to-day jobs,” said Eric Girouard, Founder and CEO. “We are so grateful to have new partners like Stripes and returning partners like TF Cornerstone and Suffolk Technologies who believe in our cause and the opportunity to serve this inspiring, yet too often ignored, community of tradespeople. and construction workers. Despite our success to date, we have only scratched the surface. With this new investment, we hope to grow our team and bring even more great products at a great price to millions of workers.

Prior to launching Brunt, Girouard spent more than a decade working in e-commerce and direct-to-consumer sales at startups such as Rue La La, M.Gemi and Trade Coffee.

Photo courtesy of Brunt Workwear

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