Carousell Sees Dynamic Growth in Online Real Estate and Classifieds for 2022
As the pandemic crisis accelerates the expansion of the e-commerce and online classifieds landscape, Carousell Philippines looks to 2022 with a bright and optimistic outlook.
The fast-growing online buying and selling platform that closed 2021 with a $100 million investment from STIC Investments, a Korean private equity leader investing across Asia, and the acquisition of Ox Street, one of the leading end-to-end marketplaces for authenticated sneakers and streetwear in Southeast Asia, is poised to create innovations to bolster Carousell Philippines’ proposition for 2022.
“The pandemic has allowed customers to access a wide variety of products from the comfort and safety of their homes. We see this change as an opportunity and an inspiration not only to further improve Carousell, but more importantly to better serve Filipino customers,” said new Carousell Philippines General Manager Djon Nacario, who discussed plans, innovations, business prospects and future directions. de Carousell for the year at a recent media event.
The pandemic scenario
During the pandemic, Carousell served as a helpline for a number of Filipinos when users set up ccommunity food pantries funded by items sold on the Carousell app to help those most vulnerable due to the crisis.
During the recent Typhoon Odette, vendors also launched a donation campaign by selling second-hand items and donating proceeds to families and communities that were hard hit by the typhoon. Listing views and monthly active users have also increased in 2021 as more users turn to Carousell to buy second-hand medical supplies and clothing, while some users have also started selling on Carousell to supplement their income.
“We are very encouraged by some of the grassroots initiatives that our users have started on the Carousell platform which shows the true spirit of Filipino and bayanihan resilience, especially in times of crisis. Carousell supports these humble initiatives by our users to extend help to the most vulnerable and ensure people can continue to live in the midst of the pandemic,” said Djon.
Property 24 to merge with Carousell
A milestone development for 2022 is Property24’s merger with Carousell which is expected to take place on March 8, 2022. According to Djon, this will provide an effective online platform for leading property developers, agencies and brokers to help showcase their property. ads to a wider audience of qualified potential buyers, including the 4.62 million monthly visitors to Carousell. With this in mind, Carousell is also working on initiatives to improve the user experience on its platform to ensure customers can find all types of homes for all types of families.
“It’s something we’ve always been planning since the merger of OLX with Carousell Philippines. We have considered various feedback from our partners, developers and users to further improve our property category,” added Djon.
Recognition of excellence in the real estate sector
For the first time ever, Carousell will also bring together the country’s most recognizable property developers and their best developments in the Carousell Property Pricing will be launched in March 2022. Among the nominees are some of the most famous real estate brands in the Philippines, including Suntrust, Camella, Crown Asia and Lumina, among other leading developers.
Confidence and assurance at Carousell Autos
With over 6,000 cars listed on the platform as of February 2022, Djon also explained Carousell’s recent tie-up with Premium Warranty Services Philippines, Inc. (PWSPI), the leading provider of vehicle inspection and warranty services. in the country, to launch the Carousell Autos Inspected and Warranty program which is designed to provide used car buyers with confidence and peace of mind when researching vehicles on the Carousell platform.
“We recognize that knowing the actual condition of the car is a legitimate concern for most buyers. Our partnership with PWSPI is a reflection of our commitment to promoting quality ads on our platform. Carousell Autos’ inspection and warranty program will build buyer confidence in used cars and reassure them that items listed on the platform are safe from hidden faults or defects,” said said Jon.
Recognition for Pinoy Entrepreneurs
Finally, since many Carousell users are micro, small and medium-sized entrepreneurs, the company is also preparing to launch the Caroupreneurs Trophies which will recognize the outstanding achievements of Filipino entrepreneurs over the past year. This will range from entrepreneurs who started or grew their businesses online, to brick-and-mortar SMEs who digitized their businesses, and everyday Filipinos who gave away good quality favorite items for free.
To celebrate Carousell’s decade of sustainability, the Caroupreneur Awards will also include sustainability-themed categories such as Heroes of Green and other categories including Best in Carousell – Autos (Used Cars), Autos Workshop and Services , Property, Home Services, and many more. The winners will be announced later in the year.
A most receptive Recommerce market
The event also highlighted the overview and insights from the 2021 Recommerce Index report, which is Carousell’s green initiative to highlight the importance of sustainability and recommerce in the Greater Southeast Asia region. .
According to the report, the Philippines is the most receptive market in Southeast Asia for re-commerce, or the practice of buying and selling new and old items. The report also shows how consumer behaviors have changed, especially during the pandemic. Therefore, Carousell Recommerce Index is a timely “stocktake” on where consumers are today and how we can make second-hand the first choice in our efforts to live a more sustainable lifestyle and support a circular economy. The report also covers the results of four Carousell Group brands, namely Carousell, Chợ Tốt, Mudah.my and OneKyat, in eight markets – Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam, involving more than 3,000 buyers. and sellers.
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