Concepts New Balance 992 Low Hanging Fruit Release Date
Hats off to Deon Point and his team at Concepts for their efforts to incorporate storytelling aspects into their footwear and apparel collaborations, especially when it comes to projects with New Balance. Earlier this year, both sides paid tribute to the iconic New York Yankees-Boston Red Sox rivalry with a 57/40 collaboration, and now they will proceed with a new “Low Hanging Fruit” 992 garment and “Nothing Is Real”. Assembly.
For this team, Concepts delves into the entrepreneurial spirit of a fruit merchant, and it is through his products that he shines the spotlight on haute couture luxury prints and the sweet drink movement of the 90s. The base coat of the 992 in this capsule mimics the aesthetic of a juicy kiwi fruit. The uppers are featured with a tan suede fabric and are complemented by tonal shaggy suede overlays and ‘N’ logos, eyes, midsoles, and branding on the tongue that divide between ‘CONC’ on the upper. the right shoe and “EPTS” on the right. Other striking components include the heels which substitute the traditional hits “992” for the streetwear retailer’s namesake as well as the insoles which are printed with a collage of strawberries.
The “Nothing Is Real” clothing bundle includes hoodies, sweatpants and t-shirts that feature the brighter fruity accents and playful Concepts branding.
Take a closer look above and note that the collection will release November 12 at Concepts Boston, Concepts NYC, and in stores at Bodega LA.
Previously, Todd Snyder and New Balance revealed their high 57/40 collaboration.