Eastpak relaunches in the United States under the presidency of Nina Flood
Eastpak, a global lifestyle brand owned by VF Corporation, is delighted to announce its relaunch in North America on Thursday, September 23rd, 2021. This comes after several years strategically focused on the European and APAC regions, where the brand has deep roots, high aspirations and strong business growth.
Eastpak President Nina Flood focused on growth in the Americas after initially entering the region through global e-commerce sites like ASOS and SSENSE and other high-end retail stores. Under Flood’s leadership, Eastpak is now fully platform in the United States with the launch of us.eastpak.com.
Appointed to Eastpak in 2020, Nina Flood was a logical choice to lead the brand after serving as President of Kipling Americas and, before that, Vice President of Strategy and Marketing at Nautica during her 17 years at VF Corp. In early 2021, Flood also took over the helm of iconic JanSport (in addition to Eastpak) to truly complement her “Packs” presidency at VF, where she now heads both brands globally.
“Consumers are clamoring for Eastpak in North America, which has led to the launch of our new website and the opening of new retail channels,” Flood said. “It’s amazing to see the potential of Eastpak as new consumers discover the brand and loyal customers can now get it much faster and easier through national retail. Eastpak’s goals include an increased presence in leading fashion and lifestyle retailers in the United States and Canada.
The fall 2021 relaunch will include iconic silhouettes such as the Padded Pak’r and Padded Zippl’r and will also introduce soft carry and wheeled travel items, product categories that are relatively new to Eastpak since the last release. of the brand in North America. Eastpak is also rolling out several high profile collaborations in 2021 and 2022, following many of the brand’s highly anticipated collaborations including Raf Simons, Vivienne Westwood, Kith and Neighborhood, to name a few.
About Eastpak: Eastpak has been making bags that keep people moving since 1952. From a manufacturer of military bags and travel bags for the U.S. Army to a leading lifestyle brand for people who live, work and work. have fun in town. Since 2000, Eastpak has been part of the VF portfolio of international brands. We ensure that the same commitment to quality that Eastpak is famous for continues in its range of stylish and functional backpacks, shoulder bags, travel gear and accessories. Eastpak continues to evolve with its loyal fans, and it’s always the brand that is “Built to Endure.”
About VF Corporation: Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of brands. iconic outdoor, sports and workwear icons including Vans®, The North Face®, Timberland® and Dickies®. Our goal is to fuel the movements of sustainable and active lifestyles for the well-being of people and our planet. We combine this goal with a relentless drive to succeed in creating value for all stakeholders and using our business as a force for good. For more information, please visit vfc.com.
About Nina: Nina Flood is currently President of VF Global Packs – Eastpak and JanSport. Combining a strong background in strategy and branding with a passion for consumer-centric demand, she oversees all aspects of business management, operations, product development and marketing for two iconic lifestyle brands. worldwide.