Elena Velez RTW Fall 2022 – WWD

Between Julia Fox sporting Carhartt jeans at the forefront of Parisian couture and Bottega Veneta bringing its latest show to Detroit, the Midwest is starting to come into fashion, not just for its ever-influential workwear tradition, but for its rich style history and pop culture resonance.

Elena Velez, who splits her time between her hometown of Milwaukee and New York, has been on the pulse of uplifting Midwestern regional heritage and craftsmanship since founding her gritty glam label in 2018. She’s dressed in many celebrities in custom creations along the way, including Solange Knowles, Ariana Grande, and Grimes.

For fall, she continued her brand journey using materials such as laminated military canvas, repurposed parachutes, Lake Michigan ship sails, leather, gauze and wool to create a strongly deconstructed of tailored jackets and military pants with raw seams, spider knits and dresses with surface treatments such as rust and tea stains.

The look: Matriarchy “Mad Max”.

Quote to note: “These treatments create a unique collaboration with the wearer and initiate a living work of art showcasing the true marks of authenticity and embracing life’s unglamorous chance,” the designer said in the notes.

Highlights: Cream cut out corset dress, cream spidery knit maxi dress with pockets, white raw edge leather crop top and black deconstructed flared pants, coated canvas bra and suspender pants.

Take-out: There’s a ’90s, early Rick Owens quality to Velez’s gothic grunge styles using upcycled and found materials that makes her someone to watch, especially if she’s able (and willing) to develop more commercial styles. . The collection could also benefit from a greater focus on fit.

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