Fabletics Launches Any-Wear Collection | Retail diving


Dive brief:

  • Fabletics launched its Any-Wear collection on Tuesday, which includes pieces “created to be worn anywhere, anytime.”
  • The collection includes 18 different pieces, like pants and a new style of midi dress, designed to be mixed and matched, the company said in an announcement emailed to Retail Dive.
  • The collection, which includes sizes XXS through 4X, will be available online and at Fabletics stores in the US and Europe.

Dive overview:

Over the past few years, Fabletics has launched a number of new collections and products to expand its offering.

In April 2020, the DTC brand launched its men’s line. Then last year, Fabletics launched a loungewear line called Lounge and introduces a line of velvet clothing. The latest Any-Wear collection, the company said, is in part a response to the growing casualness of workwear and consumers wanting styles that can be worn during various activities.

“At Fabletics, we are always looking for innovative ways to adapt to the changing lifestyles of our customers,” Jennifer Chevchek, vice president of feminine design at Fabletics, said in a statement. “We’ve listened to what our community wants, and the Any-Wear collection is designed to give our customers a reason to wear Fabletics 24/7. As we continue to expand our portfolio of styles, we are excited to embark on designing performance ready looks for any occasion. “

Since its founding in 2013, the company, backed by actress Kate Hudson, has grown beyond just selling clothes. In March of last year, the company introduced a fitness app capitalize on the growing popularity of home fitness during the pandemic. And in July, she launched a resale program.

The wave of expansions may also signal that the company is considering its next move. Fabletics in July would have tapped banks to help prepare for an IPO, which he hoped to value more than $ 5 billion, according to the Wall Street Journal. A potential IPO for Fabletics would add to the wave of public listings by e-commerce companies recently.


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