Fabletics partners with thredUP to embark on resale program
Fabletics has partnered with thredUP to use their resale-as-a-service platform to empower consumers to refresh their closets and extend the life of clothing. Photo: Fabletiques.
Fabletics is following the lead of other brands and embarking on resale while becoming more environmentally conscious.
The global active lifestyle brand is partnering with thredUp Inc., one of the largest online resale platforms for women’s and children’s clothing, footwear and accessories, to use their resale platform as a service. This is the first time that Fabletics has entered the resale ecosystem and provides consumers with a new sustainable shopping option to refresh their wardrobe and extend the life of clothing.
“Fabletics’ shift to resale is part of a larger strategy to become more environmentally conscious. As a global fashion brand, we do our best to give back to our communities and our precious planet, but we know we need to do more to lighten our footprint and stimulate greater environmental awareness, ”said Adam Goldenberg, CEO of Fabletics. “This agreement with thredUP is a win-win solution for us and a good step towards circularity: our customers now have a hassle-free way to give their unwanted clothes a second life, while enjoying benefits to refresh their closets, and we at Fabletics are excited to play a more meaningful role in creating a more sustainable fashion industry. “
Fans of the brand can pick up the thredUP cleaning kits online and in stores. Fabletics members then fill the cleaning kits with unwanted clothes, shoes and accessories from any brand and send them back to thredUP for free. After meeting a quality standard, members will receive a payment from thredUP in the form of a Fabletics credit. They can use these credits, which are automatically added to member accounts, online or in-store for up to 12 months. Fabletics VIP members also receive 50 VIP reward points.
“We are delighted that Fabletics has chosen resale as a service from thredUP to fuel their first resale experience, enabling their members to responsibly clean and refresh their closets,” said Senior Vice President and General Manager by RaaS Pooja Sethi. “. think second-hand first.