Fashion articulation with Urban Label by Maria & Co. – Mindanao Times

Mayor Sara Duterte-Carpio wearing the Aguila novelty t-shirt

THE power of fashion can never be underestimated. Fashion has the power, among many other things, to be informative and useful. Graphic t-shirts became more popular in the 1960s when new inks were invented for the purpose of printing on t-shirts. With the hippie movement of the 1970s, graphic t-shirts with iconic prints like the yellow smiley (considered the first emoticon) created by American artist Harvey Ross Ball, the modern peace sign designed by Gerald Holtom and the portraits Marilyn Monroe’s Andy Warhol’s colorful designs have become such cult classics that are still reprinted to this day. Today, there are various Graphic t-shirts, including Statement t-shirts, which are fashionably worn on the local streetwear scene. Since then, the processes behind transforming a plain t-shirt into a print with a design rendered in rainbow colors or sometimes with words involve many methods used by professionals to bring these to life. t-shirts. With creative images or even bold statements, printed t-shirts can achieve high business value and popularity. Modern technology has allowed printing on clothing to become much more precise with photo-realistic results, easier handling and faster volume production compared to the laborious screen printing method of the past. Indeed, there is a renaissance for the art of dress.

Maria Teresa Lucillo-Benadera, owner of the local urban label of Maria & Co.

Urban Label by Maria & Co. which is located along San Pedro Street (opposite the DCPO barracks) was bravely established in 2021 during the time of the Covid pandemic as many companies were closing their stores. “I wanted to continue to provide jobs for my employees, even in tough times for business. Urban Label by Maria & Co. is a young company that manufactures good quality clothing for both local and foreign markets. We strive to make a difference in Davao’s competitive but still limited fashion industry through our own branding while staying ahead of the styles and fashion trends dictated by the market. We are well armed with the latest technologies. As such, we pray that we also improve the lives of our business partners, our valued customers and, of course, our employees who we truly value, ”said Maria Teresa Lucillo-Benadera, a soft-spoken, humble entrepreneur. and hardworking. Maria Teresa is a Bicolana married to a Davaoeno macho named Ronilo P. Benadera with whom she has three children namely Beatrice Nicolle, Kim and Tristan.

Sublimation printed Davao Barong

Like any devoted mother, Maria Teresa Lucillo-Bandadera, who also owns and operates RMB Rymars Tailoring and Supplies (the authorized distributor of army fabrics and uniforms) and Art Colors Garments and General Merchandise, Inc. has made it clear that ‘she is, like any other mother, working hard to provide a better future for her children. His daughter Beatriz Nicolle is happily passionate about styling and is preparing to study styling and merchandising abroad to help her mother in the business; while his son Kim now competently manages the warehousing and embroidery projects of the family business. Working diligently as Director of Operations and Director of Sales and Marketing, Mayette Ibuyan-Abayon, a seasoned woman of many talents, also carried out important feasibility studies to encourage her madam to create Urban Label by Maria & Co . “Sosyal kami designer Ryan John Ayala and international quality controller Peter Greg Recto are part of the enterprising divas line. Oh, the descendants kuno of the rich and famous clans of the Philippines! joked Mayette.

(from left to right): Ryan John Ayala, Maria Teresa L. Benadera, Michael E. Dakudao, Mayette Ibuyan-Abayon, Peter Greg Recto

What’s impressive about clothing company Benadera is that it is the only one in Mindanao and among five companies in the country that operates the beloved Kornit Digital printer. “Kornit digital printers are the only industrial models on the market that have been designed and developed specifically for the garment printing industry. The creation of unique prints is done using designs conceptualized using computer software. It is cost effective and another advantage of using it is the reduction in waste compared to other printing methods, ”explained Maria Teresa Benadera as her printer operator Kornit Digital showed me the printing process which amazed me.

Maria Teresa L. Benadera with her efficient team

“Urban Label by Maria & Co. is like a restaurant that offers several starters on its menu to its customers. You can’t offer the same menu to customers all the time. So we make sure that we constantly have various models updated to meet their tastes and needs. Urban Label by Maria & Co. is a couture boutique, a fashion house and a custom t-shirt workshop all in one. We design functional and aesthetic clothing for all genres. Our bestsellers include our sublimated Davao Barong, Aguila jackets, Executive jackets, Aguila novelty t-shirts and Duterte novelty t-shirts. We also manufacture novelty products such as mugs, umbrella stickers, caps, souvenir bags, among many others, ”promoted Mayette, still articulate, before taking my leave.

The Kornit digital printer

Thanks Mom. Teresa Lucillo-Benadera and Mayette Ibuyan-Abayon, for a truly educational meeting. I am truly in awe of these amazing women. May the creative force always be with them.


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