Franzia Launches New Merchandise Collection With Upgraded Halloween Costumes | New

RIPON, Calif .– (BUSINESS WIRE) – October 4, 2021–

Just in time for the spooky season, Franzia®, the Most popular wine in the world, 1 launches new and improved styles of its popular Halloween costumes. Blurring the line between costume and reality, this year’s Franzia Boxed Wine Outfit has a twist and a treat up its sleeve – drink wine straight from Franzia’s boxed costume. The new design includes an internal side pocket that can hold a full Franzia bag. When worn over the shoulder under the costume, the wearer can dispense wine to become a human box of Franzia!

This press release features multimedia. View the full release here:

Franzia’s Boxed Halloween Costume has a trick and a treat up its sleeve, drink wine straight from Franzia’s Box costume! (Photo: Business Wire)

Franzia’s Halloween costumes have also been given a ‘sparkle’ with new glow in the dark text adorning the front of each box. The costumes are available for $ 40 each in two new styles, Franzia Dark Red Blend and Franzia Rich & Buttery Chardonnay.

“Our Franzia Halloween costumes have been inspired by our fans, whom we affectionately call ‘Franz’, who have been creating homemade Franzia Halloween costumes for years,” said Collin Cooney, Marketing Director of Franzia. “The new Franzia costumes make you have a party, just like a real Franzia box. “

In addition to the costumes, Franzia also released an upgraded version of her sold-out Franzia backpack. The backpack is designed to hold a 5L box of Franzia with an opening for the spout and a velcro coating to store the spout on the go. It’s now easier than ever to take Franzia with you on the go.

The Halloween costumes and backpack will be available for purchase starting September 27. To purchase Franzia merchandise and learn more about award-winning Franzia wines, visit Franzia’s website at

About Franzia

Franzia has over 100 years of winemaking history. The winery was founded by Teresa Franzia, who planted her first vineyard in 1906 and took out a loan to start the Franzia Brothers Wine Company in 1930. In 1985, Franzia became the first wine brand in America to package its wine in a box. Today, Franzia continues to strive to maintain Teresa’s legacy of quality, freshness and value, winning over 150 awards in contests and reviews. The brand is celebrating its 26th year as the world’s most popular wine in terms of sales volume. For more information on Franzia, visit, Facebook, Instagram and YouTube.


1 Impact Data Bank 2019 Edition

See the source version on

CONTACT: Double Forte

Patricia Denci, 401-965-9125

[email protected]



SOURCE: Franzia

Copyright Business Wire 2021.

PUB: 04/10/2021 09:21 / DISC: 04/10/2021 09:21

Copyright Business Wire 2021.

Comments are closed.