Introducing lifestyle footwear to brighten your day

In 2018, the brand debuted its signature loafer collection. Gradually they launched women’s shoes, starting with flat sandals. This year, KJ launched women’s heels

April 17, 2022, 11:30 a.m.

Last modification: April 17, 2022, 11:43 a.m.

All of KJ’s products are completely handmade and environmentally friendly. Photo: courtesy

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All of KJ’s products are completely handmade and environmentally friendly. Photo: courtesy

Lifestyle shoes are basically the mediator between sports shoes and formal shoes. In recent times, where style is shaped by comfort, these shoes have taken a big step forward in the fashion arena due to their versatility and functionality.

From the urge to cater to young fashion enthusiasts with quality lifestyle shoes at an affordable price, KJ, an online shoe brand began its journey nearly four years ago.

KJ is the brainchild of Khan Jamshed (the initials make up the name of the brand), an alumnus of Bangladesh Independent University, who always wanted to be a fashion entrepreneur. In early 2018, when Khan was just a sophomore, he realized there was not enough lifestyle footwear in the market.

Photo: courtesy

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Photo: courtesy

Photo: courtesy

“We have our running shoes, our evening stilettos, our wedding heels, our flip-flops, our slip-on shoes, our weightlifting shoes maybe, but we don’t have a lot of shoe options. laid back for everyday life,” Khan said.

Therefore, he decided to create a brand that would make casual, chic and comfortable shoes.

Initially, KJ started with only men’s shoes. In 2018, the brand debuted its signature loafer collection. Gradually they launch collections for women, starting with flat sandals. This year, KJ also launched heels for women.

All shoes are uniquely designed by Khan who likes to play with fabrics like corduroy, velor etc. These materials are both elegant and comfortable. Minimal embellishments (mostly embroidery and mirror work) are done on traditional sandals.

Currently, KJ has two manufacturing facilities in Chattogram, one for men’s footwear and the other for women’s.

Photo: courtesy

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Photo: courtesy

Photo: courtesy

According to Khan, all of KJ’s products are completely handmade and eco-friendly. From cutting to molding, from gluing to embellishment, everything is done by around 23 in-house artisans.

Apart from a few ornamental stones, artificial leather and specific fabrics, all the necessary raw materials are of local origin. The shoes are made in six different sizes.

The price of men’s sandals ranges from 1000 Tk to 1200 Tk. The price of KJ classic loafer collection starts from Tk1900. Women’s sandals start from 800 Tk.

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