JCPenney launches Mutual Weave™ lifestyle brand for men
LEWISVILLE, Texas–(BUSINESS WIRE)–Today, JCPenney reinvigorates casual menswear with Mutual Weave™, a carefully crafted lifestyle brand inspired by one of America’s most beloved and versatile staples – jeans.
Men will appreciate the simplicity of achieving casual everyday looks at a great value. Mutual Weave clothing is defined by:
Rugged construction with denim that feels lived in, but never looks like it;
Useful yet simple details that create the perfect finishing touch;
Durable, quality materials that provide men with the right fit with every wear;
Vintage-inspired washes that are both on-trend and timeless; and
A full range of fits and sizes so every man can create a casual wardrobe staple.
The Mutual Weave brand was developed by JCPenney designers with a vision to create personalized yet tailored lifestyle pieces for any activity. The resulting range blends contemporary and traditional looks, helping men express their style in an accessible way and displaying the extra care taken in the casualwear brand from head to toe.
An aesthetic and pleasant brand for all men
JCPenney democratizes denim and casualwear with the Mutual Weave brand. Men of all sizes, shapes and abilities can enjoy the brand’s workwear-inspired designs paired with durable essentials. Denim, t-shirts, button-ups, knits, casual jackets and shoes are available in sizes XS-5XLT, including tailored styles.
The Mutual Weave brand adds to JCPenney’s already extensive collection of brands designed with inclusivity in mind. J.Ferrar®, Stafford® and Bay St. John® offer adaptive and big and tall options for men, while Style® also offers large and tall sizes. Additional adaptives for young men can be found in Arizona Jean Co.®
Appropriate addition to the men’s private label portfolio
JCPenney’s men’s department is a one-stop destination, featuring both sought-after national names and distinctive brands available exclusively from JCPenney. The Mutual Weave brand is part of the growing portfolio of quality private labels and complements the offerings designed by JCPenney in the men’s categories.
“Customers turn to JCPenney and our collection of private labels for exceptional quality and value to meet their diverse needs, from formal business suits to workout wear,” said Michelle Wlazlo, executive vice president and Director of Merchandising at JCPenney. “We launched the Mutual Weave brand to meet men’s expectations for well-made, casual wear designed for every day and every adventure.”
Customers can now shop the Mutual Weave brand exclusively on jcp.com and in 600 JCPenney stores, with expansion to all stores planned for this year.
Images and resources
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JCPenney proudly serves customers at over 650 stores in the United States and Puerto Rico and the company’s flagship store, jcp.com. JCPenney is one of the nation’s largest apparel, home, jewelry and beauty retailers with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for more than 119 years, playing a vital role in the communities it serves. For more information, please visit jcp.com and follow JCPenney on Facebook, instagram and Twitter.