Jennifer Lopez’s shoe collection is made for fun | Entertainment

Jennifer Lopez’s eponymous shoe collection is all about having fun and feeling confident.

The hitmaker “Waiting For Tonight” has just launched a creative new advertising campaign, including an interactive video game called “Hit Play”, to promote her line of shoes, and she hopes her customers have the best time in the shoes they have. choose.

She told WWD: “I’ve designed this collection for every woman for every occasion.

“I can’t wait for all of us to dance, spend more time with our family and friends, and most importantly play again. I also wanted to bring an extra element of excitement with the Hit Play video game – it’s time to s ‘have fun. “

The “Marry Me” actress insisted that the buyer’s needs are extremely important when working on each new launch.

She explained, “I love creating the new line every season, learning from previous collections, incorporating the trends I’m in while listening to what my fans and customers want. A great shoe adds a whole new level of confidence and I want my fans to experience that feeling. “

Meanwhile, Jennifer had previously insisted that she would never wear “thick heels”.

The “On The Floor” singer is very particular with her shoe choices and admitted that she will never be caught wearing a military style boot or a sturdy shoe, as she is not a fan of “heavy shoes”. And prefers more feminine items that “shine”.

Speaking about her style preferences, the brunette beauty said, “I’m not a big fan of chunky heels or shoes that seem heavy. I like the elegance, sophistication and femininity, with a little bit of ‘shine. “

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