Lululemon to equip Canadian Olympic and Paralympic athletes until the 2028 Games
Lululemon will provide athletes, coaches and other Team Canada members with clothing and accessories for the Opening and Closing Ceremonies, Medal Ceremonies and to wear in the Athletes’ Village.
A teaser video for the collection juxtaposes close-ups of marbled fabric with moving water and textured material with a rugged landscape. Clips from several athletes, including Toronto Maple Leafs captain John Tavares and bobsledder Dawn Richardson Wilson, model the pieces before the words “Feel Canada” appear onscreen.
Karen O’Neill, CEO of the Canadian Paralympic Committee, said Lululemon has done a lot of research into the specific needs of Paralympic athletes, looking at everything from pocket placement to heat management.
“It can be as simple as an enlarged tab on a zipper for someone who might have mobility or locomotion issues,” she said.
Lululemon CEO Calvin McDonald has said he hopes Canada will be “the best dressed team at the Olympics.”
“I think starting with the Winter Games has been a wonderful opportunity for us to showcase a lot of our unique innovation in science and feel and athlete feel and how diapers work.” , did he declare.
The shoemaker sees a potential problem with the partnership, however.
“Athletes regularly exchange items at the end of the Games and I don’t think there is a single Canadian athlete who is willing to give it all up,” he said with a laugh.
Part of the Team Canada collection was released Thursday, including the “Future Legacy Bag”. The oval shoulder bag features an embroidered maple leaf and the word “Canada” repeatedly printed on the shoulder strap. Part of the proceeds from its sales will go to the Canadian Olympic Foundation and the Paralympic Foundation of Canada.
The full collection is expected to be unveiled in Toronto on October 26.
“To say I’m excited about the kit for 2022-2028 is an understatement,” O’Neill said. “Most importantly, I am excited about what (Lululemon, the Canadian Olympic Committee and the Canadian Paralympic Committee) can do together to raise the bar for our country, our communities using sport as a platform.
This report by The Canadian Press was first published on September 23, 2021.
Gemma Karstens-Smith, The Canadian Press