Macy’s Introduces New Private Label Clothing Brand

Macy’s “And Now This” private label is launching into the ready-to-wear and men’s categories.

The line is designed for the contemporary and avant-garde dresser, with refined basics and sophisticated pieces at affordable prices. And Now This is available now on Macy’s ecommerce site and in select stores.

The ready-to-wear selection offers an assortment of refined basics with a twist, which can be mixed and matched at any time of the year or occasion. The collection was created for avant-garde buyers who are looking for pieces of the moment, such as ribbed dresses, tank tops and bodysuits; outerwear, such as jackets and sportswear; casual dresses and denim. The line offers sizes XS – XXL.

The men’s assortment was created with stylish and nomadic buyers in mind. The essentials capsule consists of items such as basic tees, button down tops, button down shirts, jogging sets, outerwear, everyday bottoms and denim. Make it through the transitional months, from summer to fall, with the perfect basics, from short sleeves to long sleeves, cotton to flannel. The range of colors is also suitable for the simple and uncluttered style or the expressive and colorful dresser. The line offers sizes S – XXL.

Macy’s is hosting three And Now This launch events in July:
New York City – The And Now This food truck will feature frozen treats and collectibles in Herald Square on Saturday, July 24 from 12 p.m. to 2 p.m. EDT, Washington Square Park from 2:30 p.m. to 4 p.m. EDT and Madison Square Park from 4:30 p.m. to 6 p.m. EDT.
Chicago – And now, this will deliver an interactive experience as part of ‘Sundays on State,’ as models highlight the line inside the windows of Macy’s State Street on Sunday, July 25, 2:00 p.m. – 4:00 p.m. h 00 CDT.
Fort Lauderdale – The Macy’s South Florida fashion truck will be at the Fort Lauderdale Art Walk on Saturday, July 31 from 6:00 p.m. to 10:00 p.m. EDT, showing off the new And Now This line.

“And now this offers essential items for contemporary buyers looking to dress around the trends and express themselves confidently through fashion,” said Durand Guion, vice president of Macy’s fashion office. .


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