Merced College unveils new logos and wordmarks for sports teams
Merced College uniforms and athletic apparel are getting a makeover. This week, the college unveiled a series of new logos and wordmarks for its athletics teams and branding.
The new Blue Devil will be featured on Merced College team uniforms and on merchandise that will be available to students, fans and the community in the coming weeks, according to a college press release.
A new version of the popular trident logo is also part of the brand refresh, along with a new “MC” monogram logo. The new logos were designed by the External Relations staff, with input from student-athletes, coaches and others.
One thing that does not change are the school colors, which will continue to be blue and gold.
“We’ve been Blue Devils in blue and gold for six decades, and that’s not changing,” said Jill Cunningham, vice president of external relations. “Our sports teams and alumni deserve a modern, vibrant brand to capture the historic spirit and pride of Merced College, and we’re proud to give them that. It’s been a long time coming.
The ‘Blue Devils’ mascot won out over the ‘Vikings’ as the school mascot in a student vote nearly 60 years ago, according to a September 1962 Merced Sun-Star article .
According to the article, blue and gold were chosen as Merced College’s colors, beating red and gold in a student vote of 223 to 44. The vote for the Blue Devils mascot against Vikings took place a year later, in October 1963.