HIGHLIGHTS
- The 16th edition of Myntra’s End of Reason sale begins on June 11.
- Myntra’s new CEO, Nandita Sinha, spoke to ET Now in this context.
By Akshita Chaplot.
New Delhi: Myntra employees are gearing up for the 16th End of Reason sale starting June 11. The biannual event is said to be the biggest fashion festival in the country. It should feature brands and choices across all categories, from apparel and home decor to beauty, personal care and footwear.
For the first time, customers can get `500 cashback on their first order and free shipping for the first 4 orders, which will be fulfilled by Myntra’s Kirana partners. This event helped Kirana partners generate direct and indirect employment opportunities for nearly 27,500 people across the country. This is a 10% increase in jobs created compared to the last edition in December 2021. The platform also expects more traffic from Tier 2 and 3 cities, as well as metros.
Amidst this, Myntra’s new CEO, Nandita Sinha, spoke to ET Now, which also happens to be her very first TV interview after taking the job. She noticed that users on the platform were consuming fashion at a rapid rate compared to previously and she expects that very motivation to fuel the end of reason selling this time around. But has soaring inflation pinched consumers’ pockets? Does he spend the same amount on discretionary purchases online?
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Nandita Sinha says there hasn’t been much difference yet as people continue to shop as much as before. “People buy and consume work clothes. They are experiencing so many opportunities for the first time after 2 years. It’s a big tailwind working for us,” she added.
As the early access program went live on June 10, all consumers and brands are gearing up for the next 6 days with live shows, brand engagement, and hopefully shopping carts. full.
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