Nautica partners with MS Apparel
Nautica, one of the world’s best-known lifestyle brands, and MS Apparel, a full-service apparel and accessories company, have joined forces to present Nautica Angler, a new line of fishing gear and outdoors. Nautica, owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, is venturing into uncharted waters with this exciting brand extension.
Through this partnership, MS Apparel will design, produce and distribute a brand new collection under a new label, Nautica Angler. Built for outdoor living, the collection will feature high-quality performance elements including moisture wicking, UV protection and stain resistance, as well as cool and quick-dry technology.
“We are excited to expand Nautica into the outdoor and fishing space and have carefully developed Nautica Angler to stay true to the brand’s core DNA which is rooted in an active outdoor lifestyle,” said Jarrod Weber, President of Lifestyle Group, Chief Brand Officer at ABG. “MS Apparel’s expertise in the outdoor space is unmatched and our partnership represents a significant opportunity to tap into the thriving outdoor market. “
“We are delighted to launch Nautica Angler and to partner with ABG in the process,” notes Doug Marchisello, president / director of marketing and design at MS Apparel. “Nautica Angler brings together traditional outdoor and fishing essentials in clothing while combining new techniques and features in sublimation, aquatic camouflage, active base and younger performance knits for outdoor enthusiasts and fishing enthusiasts. “
Nautica Angler is being developed for specialty retailers, select department stores and direct-to-consumer channels with a targeted launch in spring 2022.
Taking inspiration from the essence of water and the currents of the world, Nautica is a global lifestyle brand that creates an iconic style, yet modern and innovative in fit, feel and function. Nautica is one of the most recognized American brands in the world, with more than 70 categories including clothing, accessories and a home collection for men, women and children.
Nautica is available in nearly 1,400 independent stores and shop-in-shops in more than 30 countries around the world, as well as on nautica.com.
Follow @nautica on Instagram, Facebook and Pinterest.
About MS Clothing
MS Apparel & Global Action Group licenses a portfolio of established brands in the fashion and lifestyle categories. MS Apparel & Global Action Group has been in the resort, saltwater and outdoor industry for over 22 years. The company designs, manufactures and develops products for brands such as Joe Marlin & Buckhorn River, Eddie Bauer Workwear, Ford Motor Company and many more. Its brands are present in specialized brands and department stores.
About the Authentic Brands group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company with a portfolio of global media, entertainment and lifestyle brands. Based in New York City, ABG grows and strengthens the long-term value of more than 30 consumer brands and properties by partnering with top manufacturers, wholesalers and retailers. Its brands have a global retail presence in luxury, specialty, department store, mid-range, mass and e-commerce channels and in more than 6,000 independent stores and shop-in-shops in worldwide. ABG is committed to transforming brands by delivering compelling products, content, business and immersive experiences. She creates and activates original marketing strategies to foster the success of her brands across all consumer touchpoints, platforms and emerging media. ABG’s iconic and world-renowned brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated® , Eddie Bauer ®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod® *, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen® *, Arrow® *, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye® , Hickey Freeman ®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Acquisition pending in Q3 2021 *.
For more information visit authenticbrands.com. Follow ABG on Twitter, LinkedIn and Instagram.