Netflix may soon ask for extra money to share your account with others

Popular video streaming platform Netflix plans to suspend password sharing outside of a single household by charging additional fees to users.

“While they have been extremely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are shared between households, which impacts our ability to invest in new TV programs and movies for our members,” Chengyi said. Long, director of product innovation at Netflix, said in a statement.

The owner of the main account will receive an email with a code, to activate the new sub-accounts. The user must use the code to verify that the additional devices are part of their household.

The company will launch and test two new features in select markets, where members will have to pay an additional $2-3 to share their passwords with people outside their home. Netflix recently increased its subscription prices for the UK and Ireland.

The video streaming giant has around 14 million subscribers in the UK and 600,000 in Ireland, according to Ampere Analysis. The most popular plan is the standard subscription, which offers HD quality streaming on up to two devices which used to cost $7.82 but has now dropped to $9.13 in the UK.

This change applies to new subscribers, while current subscribers will be notified 30 days before the new prices affect their account. In January, Netflix also increased the price of its monthly subscriptions in the United States and Canada.

In the US, subscribers to Netflix’s basic package, which allows one stream to one screen at a time and has no HD streaming, now cost $9.99 per month, down from $8.99, after the price increase in January.



(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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