NFL Hall of Fame member Cris Carter goes the distance for Skechers

Legendary wide receiver to play in the countryside for the Skechers footwear and clothing collections

LOS ANGELES, November 11, 2021– (BUSINESS WIRE) – Skechers, The Comfort Technology Company ™, signs one of the best receivers of all time as retired Minnesota Vikings star Cris Carter joins roster of legendary athletes from the brand. Carter, Professional Football Hall of Fame member and off-pitch sports analyst, to star in national cross-platform marketing campaign for Skechers Max Cushioning® shoes and Skechers apparel for the global lifestyle and performance company launched later this year.

This press release features multimedia. View the full release here:

Hall of Fame catcher Cris Carter will appear in the Skechers Max Cushioning Footwear and Skechers Apparel campaigns for The Comfort Technology Company. (Photo: Business Wire)

“I’ve been on amazing teams throughout my career, and I feel like Skechers is building their own All-Century team with their all-star roster,” said Cris Carter. “It was immediately clear that I needed to register. Plus, I’m almost twenty years away, so I can use the comfort of the Skechers signature now more than ever!”

“Cris Carter has defined his gaming career with exciting games that have encouraged fans, and we look forward to Cris bringing that energy to Skechers,” added Michael Greenberg, president of Skechers. “Our brand has been known for its comfortable footwear for decades, but just as we’ve built our roster of legendary athletic talents, we also continue to improve our comfort game. We truly are The Comfort Technology Company and Cris is going to be a perfect addition to help share this message about the innovation in our men’s collections to football fans around the world. “

Skechers has been the industry leader in comfort through the development of innovative technologies and materials for many years. Consumers can only find these distinctive features in Skechers products. This includes patented Skechers Arch Fit Technology ™ as well as Skechers Max Cushioning Technology ™, Skechers Hyper Burst Technology ™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology ™ and Skechers Stretch Fit Technology ™, between others.

Cris Carter, one of football’s most successful wide receivers, started in Ohio State and set school records for receptions (168), yards (2,725) and touchdowns (27). He was then selected for the Ohio State Football All-Century soccer team and named to the Varsity O Hall of Fame. He was drafted into the NFL in 1987, starting a career that spanned 15 seasons including 12 with the Minnesota Vikings where he settled as the team’s top receiver. Carter appeared in eight Pro Bowls and was the second player in NFL history to capture 1,000 passes. He retired in 2002 with 1,101 receptions, 13,899 receiving yards, 12.6 receiving yards and 130 touchdowns. He was named Walter Payton NFL Man of the Year in 1999 in recognition of his volunteer and charitable work as well as his excellence on the field, and was inducted into the Professional Football Hall of Fame in 2013. After his retirement, Carter rose to radio and broadcast as an NFL analyst working with HBO Inside the NFL, ESPN, FOX Sports, Sirius Satellite Radio, and Yahoo Sports.

Carter is now part of a team of athletes and sports icons from Skechers, which currently includes Dodgers ace pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long. , as well as boxer Sugar Ray Leonard. Over the years, Skechers has used sports icons when advertising their menswear collection with an alumni roster including names like Joe Montana, Pete Rose, Mariano Rivera, David Ortiz, Ozzie Smith, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and the late Tommy Lasorda.

The range of Skechers men’s footwear and clothing collections are available at Skechers retail stores as well as at, as well as department stores and footwear retailers around the world.


Skechers (NYSE: SKX), The Comfort Technology Company based in Southern California, designs, develops and markets a diverse line of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and in more than 170 countries and territories through department and specialty stores, and direct to consumers through 4,170 retail stores and e-commerce websites owned by the Company and at some thirds. The Company manages its international operations through a network of global distributors, joint venture partners in Asia, Israel and Mexico and wholly owned subsidiaries in Canada, Japan, India, Europe and America. Latin. For more information, visit and follow us on Facebook, Instagram, Twitter, and TikTok.

This announcement contains forward-looking statements which are made in accordance with the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. . These forward-looking statements may include, without limitation, the future domestic and international growth of Skechers, its financial results and operations, including expected sales and net profits, its development of new products, future demand for its products, its planned national and international expansion, new store opening and additional spending, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking terms such as “believe”, “anticipate”, “expect”, “estimate”, “intend”, “plan”, “project”, ” will ”,“ will continue ”,“ will result ”,“ could ”,“ could ”,“ could ”or any variation of these words having similar meanings. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those projected in forward-looking statements. Factors that could cause or contribute to such differences include business and operations disruption due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions, including difficult retail markets in the United States; maintain, manage and forecast costs and appropriate inventory levels; losing important customers; decreased demand from industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and / or product categories; maintain branding and intense competition among sellers of consumer footwear, especially in the highly competitive market for performance footwear; anticipate, identify, interpret or forecast changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday sales periods; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended September 30, 2021 Specifically, the COVID -19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements regarding the COVID-19 pandemic include, without limitation, Skechers plans in response to this pandemic. At present, there is significant uncertainty regarding the COVID-19 pandemic, including, but not limited to, (i) the duration and extent of the impact of the pandemic, (ii) the responses governments to the pandemic, including how those responses may impact Skechers. business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing business and economic environment. Given these and other risk factors associated with the COVID-19 pandemic, the dynamic nature of these circumstances means that what is stated in this press release could change at any time and, therefore, the actual results. could differ materially from those envisaged. by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all of these risk factors, nor assess the impact of all of these risk factors on our business or the extent to which any factor, or combination of factors, may cause a significant difference between the actual results. those contained in forward-looking statements. In view of these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. In addition, the reported results should not be taken as an indication of future performance.

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Jennifer clay
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