Nordstrom Honors AAPI Heritage Month With New Programming – Footwear News
Nordstrom is honoring the Asian and Pacific Islander (AAPI) community this month with a new campaign, a creator spotlight and two donations.
Throughout May, Nordstrom is highlighting a range of AAPI-owned and founded brands, including menswear brand IISE, Mohala Eyewear and nail care company Basecoat on Nordstrom.com and through its social channels. .
According to Nordstrom’s chief legal officer, Ann Munson Steines, this brand spotlight is part of the Seattle-based retailer’s commitment to achieve $500 million in retail sales of brands owned, operated or designed by Black, Hispanic and of Latinos by 2025. “In 2021, we sold over $177 million worth of these minority-owned brands,” Steines told FN. “We also signed the 15% pledge this year, announcing an ongoing commitment to 10x our purchases from Black-owned or Black-founded businesses by the end of 2030.”
Additionally, Nordstrom will continue its corporate commitment to the Asian American Legal Defense and Education Fund (AALDEF), an organization committed to protecting and promoting the civil rights of Asian Americans, with a donation of $25,000. Combining litigation, advocacy, education and organizing, AALDEF works with Asian American communities across the country to secure human rights for all. Additionally, Nordstrom is inviting customers to add $1 or $5 to their Nordstrom.com order this month which will be donated to AALDEF.
“We also donated $25,000 to Gold House in honor of AAPI Heritage Month,” added Steines. “Gold House is the leading community of AAPI changemakers fighting together for socio-economic equity. These grants align with our strategy of partnering with national nonprofit organizations focused on supporting the fight against racism and underrepresented or marginalized communities.
In addition, Steines said Nordstrom’s employee resource group, AsPIRE (Asian Pacific- Islander Resources for Employees), is hosting events including a Lei Day presentation, Eid celebration in partnership with our network of black employees and a conversation about promoting change, which Steines is willing to lead. “I look forward to what I’m sure will be an open and engaging conversation with our employees and fellow AAPI leaders at Nordstrom,” she added.
And for Steines, this lineup slate couldn’t come at a better time. “We recognize that the hatred and violence against the Asian and Pacific Islander community continues to be felt across the country and strongly believe that diversity makes our business and our world a better place,” Steines told FN. “Because we want to be a company where everyone feels welcome and respected, we are celebrating AAPI Month to create inclusion and belonging by honoring Asian and Pacific Islander cultures with our employees and spotlighting brands led by AAPI.”