Online-only retailers are the number one choice for buying clothing online in European countries in 2021


DUBLIN, December 30, 2021 / PRNewswire / – The “Clothing B2C e-commerce market in Europe 2021” the report was added to ResearchAndMarkets.com offer.

Amazon, ASOS and eBay are the most visited fashion sites in the UK, from 2021, according to this report. The report provides an overview of possible future industry developments, based on expected market values, consumer preferences and intentions, as well as technology trends.

B2C e-commerce clothing sales in Europe are expected to gradually accelerate over the years after peaking in 2020

A large percentage of Europe has seen growth in clothing e-commerce sales, particularly noticeable after the COVID-19 health crisis of 2020. In the UK, B2C textiles, clothing and footwear e-commerce growth is expected to reach nearly a quarter in 2021, due to the country’s lockdowns. In Germany, B2C e-commerce sales in the clothing category posted the highest year-over-year growth in the first quarter of 2021, leading other categories. Ukraine Online clothing purchases are also expected to gradually accelerate over the next few years, with B2C e-commerce sales reaching over half a billion dollars by 2023.

In most European countries, fashion and clothing was the main product segment for online shopping in 2020

When it comes to online shopping in most European countries, consumer choices have focused on the fashion and clothing sector. In the UK, according to a October 2020 clothing was ranked second in future online shopping preferences, as in Germany. In Spain, the clothing segment led the others. In Russia clothing and footwear was the dominant choice for cross-border online shopping, while domestic B2C e-commerce clothing and footwear was the second most important category in 2020.

Online-only retailers are the number one choice to buy clothes online in European countries in 2021

Exclusively online retailers were commonly used in Europe to buy clothing items online, from 2020 and 2021. For example, in Germany and the United Kingdom, according to a February 2021 survey, exclusively online retailers, such as Zalando, dominated the choice of shopping websites. In Ukraine, the main fashion retail website was the local site, SHAFA, followed by national merchants Klubok and Kloomba.

Cover of the report

  • This report covers the B2C e-commerce market for apparel in Europe. It takes into account a broad definition of the clothing segment, including products called clothing, fashion, clothing, accessories and footwear. The exact definition of the segment covered on each particular graph may differ depending on the original source used. Besides sales figures, penetration, and rankings, this report also reveals important market trends affecting B2C e-commerce of clothing, such as mobile, cross-border and omnichannel shopping.

Main topics covered:

1. Management summary

2. Global developments

  • Clothing B2C E-Commerce Market Overview During and After COVID-19, October 2021
  • Impact of COVID-19 on market players and news, October 2021
  • Top 20 E-Comm clothing. Websites, by website ranking *, incl. Website visits, in millions, average visit duration, in minutes, bounce rate, in%, and top 5 countries by website traffic, in%, August 2021
  • Main categories of products that we prefer to buy more online, in% of consumers, March 2021
  • Top 3 categories of products purchased online cross-border by buyers aged 25 to 34, in% of consumers, december 2020
  • Main product categories that will be purchased online in the future, incl. “Clothing”, in% of Consumers, October 2020
  • Top 10 categories of products sold by online marketplaces, number of markets and visits per month, in millions, April 2021
  • Global Fashion Group net merchandise value, in millions of euros, and year-on-year change, in%, 2019 and 2020
  • ASOS total retail sales, in millions of pounds, and year-over-year change, in%, 2019 and 2020

3. Europe

3.1. Regional

3.2. Advanced markets

3.2.1. UK

  • Textile, Apparel & Footwear B2C e-commerce sales value, in £ millions, year-over-year change,%, 2019 – 2025f
  • Best fashion shopping sites, in% of consumers, February 2021
  • Main product categories that will be purchased online in the future, incl. “Clothing”, in% of Consumers, October 2020
  • Top 3 categories of products purchased cross-border, incl. “Clothing / Apparel, Footwear and Accessories”, as a% of online shoppers, February 2021
  • Top 10 most visited fashion websites, in% of consumers, February 2021
  • Most popular online brands purchased in the last three months, as a% of consumers, december 2020

3.2.2. Germany

  • B2C e-commerce sales of fashion-related product categories, by category, in millions of euros, and annual variation, in%, Q1 2020 & Q1 2021
  • B2C E-Commerce sales of “Clothing and footwear”, in billions of euros, 2019 & 2020
  • Main online shopping channels for “Clothing, shoes and accessories”, in% of consumers, February 2021
  • Main product categories that will be purchased online in the future, incl. “Clothing”, in% of Consumers, October 2020
  • Top 3 categories of products purchased cross-border, incl. “Clothing / Apparel”, in% of online shoppers, February 2021

3.2.3. France

3.2.4. Spain

3.2.5. Italy

3.2.6. Netherlands

3.2.7. Belgium

3.2.8. Sweden

3.2.9. Switzerland

3.2.10. Denmark

3.2.11. Austria

3.3. Emerging Markets

3.3.1. Russia

3.3.2. Poland

3.3.3. Turkey

3.3.4. Ukraine

  • B2C E-Commerce Apparel Sales, USD Million, and Share,% of Retail Sales, 2016 – 2023f
  • Top 10 online clothing stores, by number of visits, in millions, 2020


Companies mentioned

  • Adidas
  • Amazon
  • American eagle
  • Apple
  • Asos
  • boohoo man
  • Burberry
  • eBay
  • She
  • Farfetch
  • Valet Mode
  • Fnac Darty
  • Difference
  • Global fashion group
  • H&M
  • Index
  • JCpenney
  • Liverpool
  • Macys
  • Marks and Spencer
  • Maternity
  • Myntra
  • Namshi
  • Following
  • Nike
  • Shopping at noon
  • Nordstrom
  • Otto.de
  • Pay Pal
  • Pik
  • SHAFA
  • Shein
  • Statistics
  • Stockx
  • Uniqlo
  • Vinté
  • Zalando
  • Zalora
  • Zara
  • Zooplus
  • Zozo

For more information on this report, visit https://www.researchandmarkets.com/r/607nxk

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