Perry High School junior hopes to inspire people with new clothing company – News-Herald
Brian Cox is a clothing maker on a mission.
Perry Junior High recently started a business called BC Motivational Apparel. Its clothing selection consists of short and long sleeve T-shirts; hoodies; and sweatpants emblazoned with the company logo.
The shirts and hoodies also feature various words, phrases, and slogans.
Brian hopes the listings will resonate with buyers — or potential customers — and help those people realize their full potential.
“I started BC Motivational Apparel to inspire people to get better every day,” said Brian. “I want them to understand that every day is a blessing and another chance for them to wake up and push themselves to be better.”
Some BC shirts and hoodies are also adorned with messages urging people to persevere in pursuit of their goals, even when they receive skeptical reactions from others.
“There will always be people who will doubt you, but you can use that energy to prove them wrong, do something different, and grow,” Brian said.
Brian started the company about three months ago as part of the UDesign It class he’s enrolled in this semester at Perry High School.
UDesign students must come up with a type of question they want to answer or a problem they want to solve as part of a semester-long project.
Basically, students can design the course they take, said their teacher, Rachele Mielke.
In the classroom, Brian has a workstation equipped with a computer and a Cricut automated cutting machine. He uses these devices to create and then cut the heat transfer vinyl designs found on BC Motivational Apparel.
Once the cutting is complete, Brian takes the designs to the school’s Media Center and uses a heat press to transfer them onto the garments to create a finished product.
Brian promotes BC Motivational Apparel by an Instagram account; Facebook; distributing order forms to classmates; and place more of these sheets in the Perry High School Media Center.
He also managed to get the clothes displayed and sold at the Snap Fitness gym located at 6581 North Ridge Road in Madison Township.
Recently, his clothing line launched a new variety of designs that appear on his clothes, in a sales campaign that Brian called “BC Revenge Tour”.
“It’s to prove everyone who doubted you (they’re) wrong and make them believers, and hold your head up high and be a leader,” he said.
The patterns available on the back of the hoodies and shirts during the “BC Revenge Tour” are:
• The phrase “Never Satisfied” printed in large letters.
• “Someone is waiting for you to fail. Don’t give them SATISFACTION.
• A large “X” containing the words Revenge Tour on one line of the letter and OUTCAST on the other.
Brian said making money was not his primary goal in operating BC Motivational Apparel.
“It’s really about my love for helping other people and getting them through their day,” he said. “I don’t care if I help 100 people or just one. Even if I help one person, it makes my day. It means that I did something beneficial.
In addition to running his new business, Brian is a member of the school football and track teams. After graduating, he wants to attend college somewhere where he can play football and major in exercise science or business.
His career goals are to own a gym and become a famous motivational speaker. Brian said it’s also possible he’ll continue to make and sell his clothes through college and into adulthood.
Mielke said she was impressed with Brian’s motivation, work ethic and drive.
“He also works on the business outside of the classroom,” Mielke said. “He gets involved in the community, trying to make connections. I think he can go on (the business) and keep building it bigger and bigger, that’s for sure.
Brian said that looking back on the past three months, the success of his clothing line has exceeded his initial expectations.
“At first I was hoping to sell only one thing – get a picture with a kid wearing (BC Motivational Apparel),” he said. “Now these are people I don’t know, I’ve never spoken to, they say they like the message. I thought that was the coolest thing. Sometimes it gets overwhelming, but I’ll accept it, because it’s a blessing to be able to do this.