Pretty in Pink | licenseglobal.com

Breast Cancer Awareness Month, the international health campaign that runs through October, aims to raise global awareness of breast cancer. In the United States, the one-month campaign is known as National Breast Cancer Awareness Month.

Spoiler alert: The color for breast cancer awareness is pink. It all started with the pink ribbon, but – surprisingly – in 1979 the original ribbon was peach colored. The Susan G. Komen Foundation has started distributing pink ribbons during his first race for healing in October 1991; the pink ribbon became even more popular after Self magazine featured it on the cover of its 1992 issue of Breast Cancer Awareness Month and teamed up with businesswoman and philanthropist Evelyn Lauder, to distribute 1.5 million pink ribbons at Estée Lauder makeup counters. Eventually, the association with the cause extended beyond the ribbon to the color pink itself.

Maybe because you know someone who has been affected – as of January 2021, there were over 3.8 million women with a history of breast cancer in the United States. This includes women currently being treated and women who have completed treatment. (And don’t forget the men: By the way 530 men will die breast cancer this year.) Maybe you want to wear pink because you yourself are a breast cancer patient or survivor. About 1 in 8 American women (around 13%) will develop invasive breast cancer in her lifetime (Source: Breastcancer.org). Or maybe you really like pink. Buying branded products that donate some or all of the proceeds to charity is a feel-good choice.

Nonprofit branding is not new, and several nonprofits have made their debut on License Global. Report on major licensors over the years including Sesame Workshop, National Geographic, National Trust for Historic Preservation, and ASPCA, to name a few.

But few have made the nonprofit brand as well as Susan G. Komen with her ubiquitous pink products. One of the world’s leading nonprofit breast cancer organizations, working to save lives and end breast cancer forever, SGK’s mission “Is to save lives by meeting the most critical needs of our communities and by investing in cutting-edge research to prevent and cure breast cancer.” “

Every year you can buy hoodies, scarves, nail polish or other beauty products that are compatible with SGK. NFL players wear pink shoes. In my hometown of Wausau, Wisconsin, the street light globes on downtown bridges are wrapped in pink fabric throughout the month and you can always spot the occasional pink trash cans from a fundraiser there. a few years. Those who really want to put their money where they say they can order SGK checks from Checks Unlimited or get a Pink Ribbon bank credit card from Bank of America.

Komen has an extensive online store that has a large selection of branded gear (with 100% of the proceeds going to the charity) and partner businesses with branded merchandise that you can purchase elsewhere (percentages given differ). Every October, SGK presents its “Hot pink, Featuring many of its partner companies and available products that raise funds for Komen. The program conveniently identifies products and services that support Komen’s advocacy, research and patient care services for those looking to make a difference with their purchases during National Breast Cancer Awareness Month.

Komen has partnered with more than 25 companies in this year’s “Live Pink” program. All of the brands in the “Live Pink” portfolio help fund research and care services that support people throughout their diagnosis, treatment and beyond. This year, products and services available for purchase include specially designed clothing, skin care products, and food and beverages. Pull on a BJ’s Earth Yoga Eco Curve hoodie and ride your 26 ” Kent Floral Women’s Cruising Bike to Panera Bread for a pink ribbon bagel. When you get home, you can hydrate yourself with a Hint Water from the Pink Ribbon Variety Pack. It is clear that SGK is a fan of corporate partnerships. In 2006, TIME reported that Komen’s partnerships with pink promoters brought in $ 30 million a year. In 2010, USA Today reported SKG has raised $ 55 million per year through cause marketing.

Although the charity has received criticism over the years, one of the largest charity watchdogs, Charity browser, always gives the charity 3 stars, indicating that it is a charity that you can give with confidence.

However, SGK is not the only breast cancer charity and not everything pink is SGK. In other words, in this pink month, there are many businesses and charities supporting breast cancer education and research. Since Evelyn Lauder founded Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) in 1992, it raised over $ 99 million to support medical research, education and services globally, with over $ 80 million to fund 321 medical research grants by the through the Breast Cancer Research Foundation (BCRF). The campaign now supports more than 60 organizations around the world. This year, 19 of The Estée Lauder Companies’ brands will support The Campaign’s mission: AERIN, Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart +, Estée Lauder, GLAMGLOW, Jo Malone London , La Mer, Lab Series, Michael Kors, Origins, Smashbox, TOM FORD BEAUTY and Too Faced. Each will sell Pink Ribbon products or donate to BCRF and / or other charities around the world.

A few other companies have announced promotions or products supporting breast cancer this month:

  • Nylabone is teaming up with the National Breast Cancer Foundation (NBCF) to give dogs a custom pink chew toy. For every chew toy sold, Nylabone will donate $ 1 to NBCF.
  • Lids has created a limited edition collection of three new embroidery options for headgear to increase awareness with funds to benefit the BCRF.
  • RevitaLash Cosmetics donates $ 2 to breast cancer charities around the world, up to a maximum of $ 140,000 for each RevitaLash Advanced and RevitaBrow Advanced purchased during the Pink Sleeve event.
  • In support of Breast Cancer Awareness Month, Igloo will donate 100% of sales of its Playmate 2022 calendar sold on Igloocoolers.com to the American Cancer Society.

Keep in mind that no one owns the rights to the pink ribbon; companies that offer products with a pink ribbon may not support breast cancer research or education at all. The bottom line is that if you are buying rose, be sure to do it for a good cause.


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