Renfro Brands celebrates 100 years, reveals DCI and sustainability goals – Footwear News

Renfro Brands, the sock maker for Polo Ralph Lauren, Fruit of the Loom, Merrell, K. Bell, Hotsox and more, is celebrating its 100th anniversary. But while the North Carolina-based manufacturer honors the past, it also looks to the future, making plans for a more equitable and sustainable future.

Renfro Brands, which was acquired in June by private New York-based holding company The Renco Group Inc., today announced a new corporate social responsibility program, dubbed Project Footprint, which includes internal and external actions. for the benefit of the planet, its own employees and the communities in which it operates.

When it comes to sustainability, the sock maker has pledged to use sustainable yarns and materials in at least half of its products by 2025 – and aims to increase that percentage to 100% by 2030.

Also by 2025, Renfro has committed to increasing the number of BIPOC employees at the executive level by more than 20% in order to “ensure that leaders reflect the consumers we serve”.

And to expand its reach in the community, Renfro plans to launch an annual sock capsule that will be sold on its direct-to-consumer e-commerce site Loops & Wales, with all proceeds going to organizations “helping people get back on track.” foot. . “In addition, next year, the company will create more opportunities for employees to volunteer with organizations in their communities, with the goal of donating one million employee hours to organizations. non-profit.

A brief overview of the 100-year history of Renfro Brands.

CREDIT: Courtesy of Renfro Brands

2020 has been a critical year for companies to define their relationship to race equality. In the wake of the George Floyd murder and the nationwide protests that followed, big business announced new measures and commitments to improve racial equality. Over a year later, many shoe companies – from Nike and VF Corp. at Foot Locker and Macy’s – continue to expand and refine their DCI engagements and philanthropic efforts.

The past year has also put emphasis on sustainability, in light of disturbing new reports from UN scientists on rising global temperatures and climate change. Footwear and fashion companies in the industry have been addressing the problem, implementing changes in their manufacturing and operations to reduce their carbon footprint.

Comments are closed.