Stitch Fix Predicts 2022 Buying Styles and Trends in Inaugural Forecast Report
Using sales data from Stitch Fix, the online personalized shopping platform recently released its first Style Forecast report. | Photo courtesy of Stitch Fix
Point correction, one of the leading online personalized shopping companies, released its first Style Forecast report, which reveals key trends for 2022, including a category called “Business Comfort” as a new work wear.
Style Forecast uses Stitch Fix sales data along with purchasing information from 4.2 million customers and thousands of Stitch Fix stylists, consumer surveys and industry data to predict trends for the next year. . The full report predicts a growth in versatile sports styles, bold colors and patterns, and the resurgence of categories like jeans, heels and dresses. The report also mentions some of the issues that shoppers face with traditional online shopping, such as scrolling through pages to find what they’re looking for without really knowing how an item will fit.
“From the very beginning, Stitch Fix has brought together advanced data science and a human touch to transform the way people find the clothes that help them feel and feel their best. From this data, we also collect information on the broader style trends in the market and what is driving those trends, which has been particularly important over the past two years to cope with changing preferences. of consumers in uncertain times, ”said Elizabeth Spaulding, CEO of Point Fix. “We hope the Style Forecast offers a fashion perspective beyond runway trends to help people and our brand partners better understand what’s going on in day-to-day life as we move towards fashion. new year and embrace a “new normal” together. “
According to Style Forecast, 67% of consumers plan to replace a third of their wardrobe, while 33% plan to replace at least half. Nearly four in five Millennials are likely to refresh their entire wardrobe, mainly due to changing style preferences due to the pandemic, with 58% of Stitch Fix customers and 53% of men saying their looks has changed and expect these changes to continue in the near future.
The new Business Comfort category shows how work clothing has changed to reflect how the work environment has changed during the pandemic. With the rise of working from home, many people have chosen to ditch work clothes and turn to comfort. The aptly named category offers style and comfort options that offer a more sophisticated look than business-casual and is exemplified by the rise of oversized blazers, elastic waist bottoms, sweater dresses and “Knoven” tops – knitted and woven.
Nearly a third of consumers said they would rather take a 10% pay cut than have to dress for work every day, and nearly four in five Americans have permanently given up some work clothes . More than half of baby boomers said they would never wear a business suit again.
As workwear has become more focused on comfort, 55% of consumers said they were happy to dress to go out again, and nearly half plan to replace their party wear. Stitch Fix saw sales in its Special Occasions category increase by 50% year over year, showing that people are attending events again.
Jeans saw a 30% increase in sales on the platform year-over-year, with sales of women’s wide legs increasing by 70% and, after being the subject of negative discussions on TIC Tac, the growth rate of skinny jeans has declined over the same period. Stitch Fix clients are increasingly using social media and influencers for style advice, with client request scores increasing 75% year over year.
Track and field remained the fastest growing category on the platform, as the popularity of sports like golf and tennis and other social-distancing outdoor activities saw the rise of sports shorts. bike, hiking shorts, performance polo shirts and skorts.
Consumers are increasingly looking for more personalized shopping experiences that match their values and offer good products. A majority of consumers said they would like to find a better way to find clothes that fit them and their lifestyle when shopping online in order to avoid the hassle of traditional online shopping. Stitch Fix also reported a 22% increase in customer requests for sustainable and organic materials since 2020, indicating that consumers are more aware and prioritize social and environmental impact when shopping.