Sustainable footwear and clothing brand Allbirds opens new store

Allbirds, a B Corp certified company that believes in improving shoe and apparel manufacturing, today opened a new retail store and community center in Cambridge. It is the brand’s second store in the Boston area and 32nd globally, with locations in North America, Asia and Europe.

The new 2,892 square foot space is a testament to the brand’s sustainable focus, which has driven its development and use of natural materials as a substitute for petroleum-based man-made fibers. The displays around the store draw attention to the merino wool, sugar cane, tree and other materials from which its products are made. The design of the store itself also evokes the natural world, with custom wooden test chairs and displays and uniquely shaped mirrors. Customers can see each product’s carbon footprint clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’ approach to sustainability.

The store is located at 29 Brattle Street and is open Monday through Saturday 10 a.m. to 7 p.m. and Sunday 11 a.m. to 6 p.m.

Discover the new Martech Cube podcast. For more updates like this, follow us on Google News Martech News

Previous articleGlobal e-commerce logistics industry to 2027Next articleBRIGHTCOVE STRENGTHENS VIDEO INTERACTIVITY BY ACQUIRING HAPYAK

Source link

Comments are closed.