The Broncos team up with local clothing brand BE A GOOD PERSON to launch the limited-edition “Kickoff Collection”

ENGLEWOOD, Colo. –The Denver Broncos have teamed up with local apparel brand BE A GOOD PERSON (BAGP) to release a limited-edition “Kickoff Collection,” it was announced Tuesday.

The collection will be released Friday, September 16 in limited quantities, at BE A GOOD PERSON’s flagship location at RiNo (1360 27th St, Denver, CO 80205) as well as online at at noon MT. Additionally, it will be available at the Broncos Team Store in Empower Field at Mile High and on

“The Broncos are proud to partner with a top local brand like BE A GOOD PERSON,” said Broncos chief marketing officer Ted Santiago. “This one-of-a-kind collection encapsulates what it means to be a Bronco.”

The collection will feature seven unique co-branded pieces that combine BAGP’s high-end streetwear designs with the rich customs and caliber of the Denver Broncos organization. Each piece unites the iconic evolution of the Broncos that fans have celebrated for over 60 years with the artistic and versatile style of BE A GOOD PERSON.

As part of the “Kickoff Collection,” BE A GOOD PERSON and the Denver Broncos plan to donate art supplies to the 20 clubs operated by Boys & Girls Clubs of Metro Denver, Colorado. In addition to art supply donations, BAGP will host an art workshop with a Metro Denver Boys & Girls Club at the end of September where club members can customize their own BE A GOOD PERSON garment. The Denver Broncos have partnered with the Boys & Girls Clubs of Metro Denver since 2003.

“Our inspiration was rooted in showcasing the rich history of the Broncos, and as a Colorado native, this collaboration brought back memories of my earliest memories as a fan,” said BAGP co-founder Darian Simon. “We’ve seen the logo morph and evolve over the years, and we wanted to highlight it and appeal to all demographics of Broncos fans everywhere. Even those who start out as simple streetwear enthusiasts and launch these logos , and instantly become a fan through the love of the garment.”

BAGP is a Denver lifestyle and apparel brand whose purpose is to refresh perspectives and remind us all that optimism can be all it takes to see good in the world. Our garments are designed to be functional and fashionable, while serving as a simple reminder of the most fundamental concept; be a good person. Celebrating seven years and clothing shipped to six continents later, BAGP strives to continue sharing its message while creating clothing that is durable, versatile and comfortable. For more information, visit

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