TradeMutt launches more conversations about mental health on farms | Queensland Country Life

It started out as a topic of conversation in the mental health professions, but now Australia’s loudest workwear brand is starting more agriculture talk, being adopted by sales yards, charities, livestock companies and seed companies.

TradeMutt founders, former Brisbane carpenters Dan Allen and Ed Ross, said they have seen “massive” adoption of clothing in regional communities.

“There is a huge need for mental health support services in regional communities and we believe we are helping to provide this solution,” Dan said.

“We’ve had individuals who will buy a shirt and wear it in their community and everyone is getting on board.

“I think virtually everyone in the Goondiwindi area owns at least one TradeMutt shirt, so we owe Goondi a few beers.”

Most recently, the boys signed with the large sales operator AAMIG, whose facilities include the Central Queensland Livestock Exchange.

“AAM Investment Group not only dresses its staff in shirts, but it is also a leading alliance partner for TIACS for the next 12 months, so they are funding over 1,400 hours of care which is amazing,” Ed mentioned.

TIACS (This Is A Conversation Starter), which they launched in 2020, provides free texting, chat, and callback service directly to mental health clinicians.

They also recently collaborated with Dolly’s Dream, designing a kaleidoscope work shirt aimed at highlighting the effects of bullying and the importance of being a companion, with the sales proceeds going to support Dolly’s Dream and TIACS.

“As we know, mental health is a multi-faceted conversation and can take many forms, so we don’t want to keep it one-dimensional,” Dan said.

“We want to be able to participate in this conversation from different angles and talk about the variety of life that impacts people’s health.”

GOOD LOOK: The 2020 Dollys Dream x TradeMutt Kaleidoscope work shirt. Photo: Supplied.

TradeMutt has also partnered with a major beef farm Consolidated Pastoral Company, as well as seed and chemicals company Corteva Agriscience Australia,

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CPC CEO Troy Setter said mental health was a key priority for all of his staff.

“What better way to start this conversation than with a loud, vibrant work shirt and share the Trademutt story? Love the shirts or hate them, they are definitely a talking point,” Setter said.

CPC purchased shirts for the whole team – from the Brisbane headquarters to breeding stations in Queensland, NT and WA.

“We even sent one to our new owner, Guy Hands, who thought it was a wonderful cause to celebrate. I’m sure his shirt will spark a lot of conversations in his London based meeting rooms.

“Our teams are now encouraged to wear their shirts on the same day every week to raise awareness and continue conversations about mental health – and to remind people that they’re never alone, never.

“We hope that wearing our shirts will foster important conversations, laughter, and maybe encourage other businesses to invest in mental health awareness and get on the Trademutt train.”

HI-VIS: Natalie Labuschewski and Grahame Ribers, Youngs Farm, Wooroolin.  Photo: Brandon Long.

HI-VIS: Natalie Labuschewski and Grahame Ribers, Youngs Farm, Wooroolin. Photo: Brandon Long.

Corteva Agriscience, ANZ communications manager Karen Deane said their journey with the clothing company began in 2019.

“Until then, TradeMutt’s workwear was primarily used by the building, construction and mining industries, but we could see many similarities in the rural communities where Corteva works with dealers and farmers. “said Ms. Deane.

Ms. Deane said they have distributed over 500 unique Corteva TradeMutt shirts to suppliers, staff and agricultural customers, and the impact of the shirts on Corteva’s staff and corporate culture cannot be overstated.

“The shirts have created a lot more awareness of the importance of reaching out, asking if someone is okay and starting conversations on a regular basis,” she said.

“Beyond our own office walls, on the road to our Sales Managers, it’s amazing to hear how customers are opening up to a conversation based simply on the TradeMutt shirt.

“We hear how farmers share their own concerns that we would never have known otherwise.

“Mother Nature has a huge impact on agriculture in both positive and negative ways, which is particularly difficult. As a company, we feel honored that this relationship with TradeMutt has allowed us to play a role in supporting our farmers in a new way. “

After losing a close friend to suicide in 2016, Dan and Ed started TradeMutt in 2018 to encourage truckers, traders and other blue collar workers to wear the clothes and chat.

Many companies have backed the idea, including Hutchinson Builders, BHP and RioTinto – and for good reason, construction and mining workers experience some of Australia’s highest levels of suicide.

But just behind that demographic are agricultural, forestry and garden workers, and with Ed having close ties to the bush, arriving in Longreach, the couple knew that social enterprise growth was inevitable.

Ed and Dan’s Story Appears on TV Show My way Sunday October 31 at 5:30 p.m. in Queensland on Channel 9 and 9Now.

If you or someone you know needs help, visit TIACS or call Lifeline on 13 11 14.

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