Tradie creates Australian performance workwear brand, Form Workwear

Form Workwear founder Liam had grown frustrated with the shoddy, overpriced workwear he and his co-workers bought year after year. The typical workwear brands available were not up to the standards of a demanding jobsite. This is where the new Australian performance workwear brand, Form Workwear, was born.

The brand, Shape Workwear, claims to offer Australia’s most comfortable performance workwear for Australian trades. They are available online at formworkwear.com.au and at a range of local workwear stores.

Form Workwear is focused on creating high performance workwear for men that is comfortable, durable and performs well on a jobsite. The product line includes shirts, pants, shorts, hoodies, t-shirts and jackets.

The Form Workwear brand represents what a tradesperson looks for on the jobsite. At its core, the brand has focused on listening to and inspiring the real needs of Australian trades. Developing the Form Workwear brand was a highly collaborative initiative that included insight from various trades as well as external experts to ensure that everything from its design to photography and social media communications showcased the message. central “by trades, for trades”.

“My friends there told me that they felt like there wasn’t a clothing or workwear brand that really delivers what their marketing promises,” said Liam, founder of Form Workwear, who led the development of the Form Workwear brand. “As a craftsman myself, I feel a responsibility to create products that you can buy with confidence, knowing they are comfortable and durable. We’ve designed some things differently with our products, and it’s those innovations that make all the difference.

One such innovation is the Form Workwear pant which has “reverse fabric” so the softer side of the fabric is against the skin. The pants are available in navy blue, khaki or black. Learn more about retro-designed work pants at formworkwear.com.au/collections/work-pants.

“It’s all new to me,” Liam said, “but early feedback on the prototypes was so good I knew we were onto something.” He continues: ‘We want to make sure we engage authentically and resonate with some of Australia’s hardest working, humble Australian tradie.’

Although the founder is new to building a workwear brand, his hands-on experience has helped to ensure that all Form Workwear garments are thoroughly tested for quality and also meet Australian and New Zealand standards. high visibility.

Liam continues: “The daily workload of a trade is tough enough without having to wear uncomfortable and stuffy work clothes. As a craftsman myself, I know what I expect from my equipment. So I went ahead and made my own. Turns out I could have done Australia’s most comfortable workwearr. He added, “Everyone loved it so much, I had to start a business to meet the demand. Hopefully we can do a good enough job of marketing Form Workwear for other marketers to experience. the quality of our equipment that they can feel good about buying.

Form Workwear is currently available in select retail stores as the brand hopes to grow its retail footprint while engaging customers on the platforms they use most, such as instagram and Facebook.

For more information on Form Workwear, please visit formworkwear.com.au.

About Form Workwear

Form Workwear is an Australian workwear brand offering a range of performance and comfortable products including men’s shirts, quilted flannels, trousers, shorts, hoodies, t-shirts and jackets. Inspired by the attention to detail of Australian tradesmen, the brand focuses on the fine details that make Form workwear more comfortable than average workwear.

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For more information about FORM WORKWEAR, contact the company here:

WORKWEAR SHAPE
Liam
[email protected]
Melbourne, Australia

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