USA Randa Apparel and Movista Optimize Retail Execution

Movista and Randa Apparel & Accessories (RAA), the leading privately owned American company that produces men’s and women’s apparel and accessories under owned and licensed brands including Haggar Clothing, Levi’s, Dickies, Columbia Sportswear, are leading the way in creating extraordinary retail experiences and transforming the way shoppers interact with apparel.

RAA recently chose Movista, the leading enterprise-class retail execution and workforce management platform, as a partner to optimize and plan the day-to-day activities of its retail merchandising associates and to generate real-time actionable insights from the data produced by these activities. With Movista, RAA will have a 360° view of work plans to optimize its territories, routes and daily schedules while using real-time data collected from the field regarding mileage, expenses, payroll and completion works with photos and surveys to identify and act on key insights into business innovation, Movista said in a press release.

Movista and Randa Apparel & Accessories (RAA), the leading privately owned American company that produces men’s and women’s apparel and accessories under owned and licensed brands including Haggar Clothing, Levi’s, Dickies, Columbia Sportswear, are leading the way in creating extraordinary retail experiences and transforming the way shoppers interact with apparel.

“RAA is about owning, creating and growing powerful lifestyle brands. Now, more than ever, flawless in-store merchandising execution is critical to our success. Their platform will provide our retail merchandising associates with a “live” work companion and provide us with complete visibility as projects are executed. By using Movista, we will increase productivity, visibility and workforce productivity for ourselves and our retail and brand partners,” David J. Katz, Executive Vice President and Chief Marketing Officer at RAAsaid in a press release.

“We are excited to partner with R, a company that helps retail partners adapt to the ever-evolving changes in the apparel industry. Our platform will give RAA the tools to optimize the planning of its store service hours, mileage and expenses through a single app with flexible configurations to increase savings each year,” Movista Client Director, Eric Wilsonmentioned.

Fibre2Fashion Information Desk (GK)

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