Vans and SE Bikes Team Up for Second Apparel and Footwear Collaboration with Reissue Sk8-Hi and EVDNT UltimateWaffle
In July, Vans and SE Bikes come together to celebrate all things rad on and off two wheels with a second collection of shoes and apparel. Legendary BMX brand and Vans unite to celebrate off-the-wall cycling culture with the launch of a special colorway of the EVDNT UltimateWaffle ™ and Sk8-Hi® Reissue. The Vans x SE Bikes collection is available now with the EVDNT UltimateWaffle ™ coming in August.
SE Bikes released the world’s first 29 inch BMX bike, the Big Ripper in 2009, which took the retro BMX world by storm. The Big Ripper has become the # 1 bike on the Bike Life scene and serves as the inspiration for the second Vans x SE Bikes collection. Legacy and riding progression, Vans and SE Bikes are proud to present an exclusive colourway of the EVDNT UltimateWaffle ™. Using the unique UltimateWaffle ™ construction, the EVDNT UltimateWaffle ™ features a translucent outsole that combines an integrated UltraCush ™ sockliner with an internal stabilizer shank for added cushioning, durability and support. The LuxLiner ™ interior creates the perfect sock-like fit for added support and a comfortable fit as you pedal and ride all day and is finished with a breathable knitted mesh upper and perforated suede overlays for style, lasting form and function. A Vans “Off The Wall” logo is placed on the tongue and the SE Bikes branding on the heel counter. The Sk8-Hi® Reissue complements the EVDNT with reflective checkerboard quarter panels, each accented with a white leather side stripe. The black suede tongue features a heritage Vans “Off The Wall” togue label as well as custom Vans and SE Bikes patches reminiscent of those found on vintage BMX jerseys. Each hi-top is finished with “Off The Wall” and “Big Ripper” written on each side wall in custom SE Bikes font. The collection is complete with a Vans x SE Undertone II Bucket Hat that uses black cotton canvas and a custom SE OTW patch.
To accompany their second collaborative shoe and apparel outing, Vans and SE Bikes have launched a new campaign celebrating the community, culture and fun of the Bike Life scene. Entitled “Do not try this at homeThe video campaign challenges the recent indoor cycling hype, inviting people to get out and explore the city. Life on the Off The Wall bike is about much more than just riding, it’s about exploring and enjoying your city’s community and culture and finding new, creative ways to express yourself. through the bike. It’s about getting the most out of a life lived on the outside.
Finally, to celebrate the Vans x SE Bikes collaboration, Chino Braxton will be appearing on Channel 66 to talk about his experience with cycling culture. Log in on 7/23 at 7-9 p.m. EST at www.vans.com/channel66.
The Vans x SE Bikes collection is available to buy online and at select Vans outlets starting now with the EVDNT UltimateWaffle ™ coming in August.
Reebok’s latest Beatnik is modeled on quilted parkas
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