Why shoe brand D2C The CAI Store is betting big on the holiday season
D2C shoe brand The CAI Store expects to see a 3X sales growth as the holiday season begins. He has set high expectations in this festive season as the brand has planned numerous launches over the next two months.
According to Dhanraj Minawala, Co-founder,, the brand sees that consumers are buying a lot of heels this holiday season.
Along with most businesses, The CAI Store has also been hit by the pandemic, but sales have picked up thanks to the brand’s online presence.
“We have seen a major shift in consumer behavior – in the way people think, believe and want to shop. We’ve adapted to that and we’ve tried to give our consumers what they want, ”says Dhanraj in an exclusive interview with YourStory’s Daily Dispatch.
Minawala also adds that the company’s average order value has increased by more than 30 percent. Against the backdrop of the holiday season, the Mumbai-based brand has grown by over 300% compared to the holiday season of the previous year.
Claiming to be a 100% vegan and PETA-approved company, the brand offers over 190 varieties of footwear in flats, heels and wedges categories. In the future, it is looking to branch out into new categories of footwear, including boots. They are also in the process of launching 30 new models in the coming months.
The brand’s central goal will be to provide customers with comfortable and high-quality footwear.
“We came fully prepared for this holiday season. We launched a new Diwali collection last week and have something new coming up every week for the next two months, ”Dhanraj shares. He adds that they have noticed a lot of enthusiasm among customers in their small retail facade at the Mumbai office.
Founded in 2015 by husband-wife duo Aradhana Minawala and Dhanraj Minawala, they launched The CAI Store to provide creative and eco-friendly products. The shoes offered are made by artisans in a factory that strictly prohibits the use of leather.
The fashion e-commerce platform onboard influencer Masoom Minawala as an equity partner in 2019. Masoom promotes Indian brands and designers through its initiative – #SupportIndianDesigners.
The CAI store is currently in talks for a fundraiser and will announce it shortly, Dhanraj said.
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