Wrangler Launches New Collection In Collaboration With Yellowstone TV Series

The new Wrangler x Yellowstone collection features an assortment of denim and twill work shirts and jackets featuring the Dutton Ranch “Y” logo. Image: Wrangler

Denim brand Wrangler and ViacomCBS Consumer Products have announced a new pop culture collection collaboration with Paramount Network and the 101 Studios television series, “Yellowstone.”

The officially licensed Wrangler x Yellowstone collection was created after denim clothing was seen in the drama show, which features members of the Dutton family and life on their ranch. The collection is a nod to the spectacle and preservation of the Western way of life. The collection aligns with Wrangler’s nearly 75 years in rodeo, agriculture and ranching.

The collection includes an assortment of denim and twill work shirts and jackets featuring the Dutton Ranch ‘Y’ logo, as well as gender-neutral hoodies and t-shirts featuring graphics from the series.

“Wrangler and ‘Yellowstone’ are inextricably linked to the tradition and legend of the West,” said Jose Castro, senior vice president, licensed collaborations and specialty retail, ViacomCBS Consumer Products. “We’re excited to be working together to bring this collection to fans so they can express the spirit of the American West through these styles. ”

The collection is available on Wrangler website, with prices ranging from $ 27.99 to $ 79.99. Wrangler is also the digital sponsor of “Yellowstone” and offers exclusive digital content to fans of the show.


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