Zappos appoints Scott Schaefer as CEO – Footwear News

Scott Schaefer, who took over as interim CEO of Zappos.com following Kedar Deshpande’s exit in December, has been officially named the company’s permanent CEO, effective immediately.

During his nearly 14-year tenure at Zappos, Schaefer held many roles. Prior to serving as interim CEO, he served as vice president of finance, which was preceded by multiple financial, operational and strategic roles within the company. Prior to joining Zappos in 2008, Schaefer held finance roles at Davenport Wealth Management and Ernst & Young.

“I am thrilled and honored to continue my journey at Zappos as CEO,” Schaefer said in a statement. “My genuine passion and deep understanding of our business allows me to get off to a quick start in creating an unparalleled experience for our Brand Partners, surprising and delighting our customers, continuing our long history of leadership with compassion and, in as a financier at heart, to strengthen the financial situation of our company.

As CEO, Schaefer will oversee all operations of the online retailer, which now has more than 1,400 employees across the United States.

According to Zappos, the CEO is already implementing his vision for leadership, rooted in “experience, efficiency, energy and each other” – a reference to Zappos’ famous corporate culture, built around its 10 core values.

This is the latest decision from the online giant’s executive. In March, FN reported that longtime Zappos dealers Jeff Espersen and Mike Normart had left the company. At the time, it was announced that Kathy Forstadt would step in as interim head of merchandising as the online retailer conducted an external search for a director of merchandising.

Zappos has been at the forefront of e-commerce innovation since its inception in 1999. Although the company, which is a division of online giant Amazon.com, now faces much stiffer competition in the space digital, a recent letter to vendors noted that 2021 brought “record sales and customer growth.”

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